• We Are Universal Registered Agents.

    Your Business Is Personal. Keeping your company and businesses compliant deserves and commands our respect. We understand the daily concerns of keeping your company compliant. We utilize technology, decades of experience, and a team of experts across the country to help you with these concerns and make your job easier.

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  • Technology and innovation should not be mutually exclusive.
    Everyone says they “know how to treat their customer.”  We know how our customer wants to be treated.  Subtle difference?  We don’t think so.

    Returning clients trust in our many years of legal experience powering our company’s services and mission: Give Our Clients Respect. Provide Great Service. Charge A Fair Price.

Our Team

Kent Rockwell, CEO

With a proven track record of success and 18 plus years industry experience, Kent knows how to create and drive marketing and sales strategies, align resources, and develop action plans to achieve desired goals.  Kent has spent years building outstanding teams, working closely with executive management to provide insight into the business strategy, and planning overall directives.  Kent is a veteran of NRAI.  During his time with NRAI, Kent was paramount in building the sales and marketing efforts and positioning NRAI as a market leader by directing all sales and marketing including print and video advertising, internal publications, and coordination of external campaigns.  “NRAI gave me a chance to do what I enjoy; working with clients and managing employees.  I really enjoyed acting as a key voice of the customer.”  As Vice President of Sales and Marketing, Kent developed the sales and marketing plan as well as company policy for NRAI.  Kent enhanced brand awareness by evolving a consistent, unified brand message and strategy.  Additionally, he ensured compliance with EEO and other federal regulations and managed multi-million dollar budgets.

Kent’s passion for the “start-up world” was instrumental in the growth of NRAI and the successful acquisition of four companies with ROIs in the first few years, each acquisition lending itself to the overall corporate strategy.  His knowledge of the industry and the relationships he has made give him the ability to evaluate current market conditions and see potential market opportunities.

Kent is married with 3 children and resides in Overland Park, Kansas.

Will Cleaver, CTO

With 20 years of information technology experience covering infrastructure management, project management, product development, team management and development, and application sales, Will’s passion is for the ever changing world and challenges of IT.  His experience and continued growth in these paths has allowed him to build a knowledge base of how best to first understand, then design and build applications which impact people and businesses in a positive manner.  “Throughout my career, I’ve worked as the ‘Presenter of Information,’ both upstream and downstream.  I have proven my ability to understand complex situations, both technical and personality based, and to translate those complexities into solutions to achieve the goals at hand.  I’ve spent time working with clients one-on-one and with client groups to determine inefficiencies in existing workflows and applications and to create new applications that address gaps.”  Will has the ability to bring resources together and to adjust and change as demands dictate.

His passion and leadership not only play out in his career, but outside of the office.  “I am one of the founding members of a non-profit called Operation BBQ Relief.  Operation BBQ Relief was born while providing meals to the people of Joplin after the tornado of May, 2011.  To date, we have provided relief to 10 different disaster areas, preparing and serving over 300,000 meals.  It’s been a humbling experience to say the least.”  You can find more information about Operation BBQ Relief at www.operationbbqrelief.org.

Will is married with 4 children and resides in Shawnee, Kansas.

Joseph K. Winrich, Executive Vice President, Legal

With 25 years of experience as a corporate paralegal and legal professional, Joe combines a love of technology with a strong legal background.  Most recently as Director of Legal Research for NRAI, Joe was responsible for maintaining a 50 state Service of Process (“SOP”) network.  This included agent relations, contract negotiations, and problem resolution.  Additionally, Joe maintained an online 50-state document library containing filing forms, precedent materials, and outlines for use by NRAI clients; including research and advice on complex document preparation.  “I really enjoyed the complexities that sometimes arose when researching legal matters for our clients and partners, both internal and external.”

While at NRAI, Joe was fundamental to the growth of their independent director business.  Joe worked with the General Counsel and outside counsel to negotiate the terms of the appointment contract.  He reviewed transactional documents for potential liability and appropriate responsibilities for the independent personnel.  Additionally, he responded to requests for action by the independent personnel once appointed.

Joe is married with 2 children and resides in Townshend, Vermont.

Jim Saltray, Vice President of Sales

With 27 years’ experience in the industry Jim has built long lasting relationships with customers both in law firms and corporations providing consultative solutions as a business partner to help them streamline tasks in the legal department through technology and services resulting in significant cost savings.  After many years at CT, Jim joined NRAI during a period of rapid expansion for the company and in a short period of time built a very significant account portfolio in both law firms and corporate law departments. He was consistently ranked as a top sales executive in the country. As NRAI expanded its services, Jim successfully introduced customers to new technology tools and SAAS offerings to differentiate services and win business against entrenched market leaders.   Jim made significant contributions to NRAI during his tenure including mentoring and managing new account executives.

Jim was very successful developing channel and partnering sales efforts with NRAI affiliates and other NRAI partners.  “I continue to enjoy working in this industry and offering cost effective alternatives to customers and partners needs with an emphasis on customer service.  Universal Registered Agents, Inc. is positioned for growth which allows me to provide resources and value to my customers. “


Jim is married with 2 children and resides in Littleton, Colorado.

Laurie Robinson, Director of Finance

Laurie brings more than 18 years of finance experience in both public accounting and industry.  Laurie has experience in a broad range of companies including not-for-profit, software, and professional services companies.  Laurie enjoys working for start-up companies and has used her experience to develop and enhance processes to help support a growing organization.  On a number of occasions, Laurie has worked closely with IT as the business user to develop requirements and lead project teams to build automated systems to streamline workflow.  “My goal is to help people work more efficiently through automation and to spend their time on more important things such as customer satisfaction.”

Most recently, Laurie was the Director of Finance at the United Way of Greater Kansas City where she managed the finance and gift processing teams.

Laurie is married with two children and resides in Overland Park, Kansas

Our Skill Set

  • Independent Director
    Corporate Services
    Application Development
  • Registered Agent
    Entity Management
    Sales Coaching